This project reimagines the visual identity of Impactica, an Edmonton-based print company. As Impactica shifts to a more accessible, online-focused model catering more towards individuals and small businesses, the goal was to develop a lively and business-casual brand identity that feels as inviting as a “lunch meeting.” Building on their original logo, I refined it to retain authenticity while introducing a vibrant, playful system inspired by the act of printing—layered colours and printer’s ink. The updated identity includes cohesive patterns, colors, typography, and graphic elements. Circular, halftone-inspired patterns and layered opacities give the brand a retro, fun feel, while still feeling modern to resonate with a youthful audience. Rounded corners on the logo enhance its friendly, and approachable look. The refreshed system brings Impactica’s voice to life, ensuring a consistent and memorable presence.